Private investment in the sector is hardly novel. But beyond high-profile domains such as Formula 1 and US basketball, a spectrum of other sports are now drawing external investment.

Arne Wysny, November 2024

As central to Sumo as the wrestling itself are rituals and superstition. Seeming curious to outsiders, throwing salt, stomping and singing are part of what makes sumo so uniquely captivating.

Arne Wysny, November 2024

The majority of people who follow football have a bit of a bastardised perspective onf Robbie Lyle (AKA Robbie from Arsenal Fan TV). We can all see him in our mind’s eye, standing next to a member of his ridiculous entourage. 

Matt Harriss, November 2024

Sporting superstars seem invulnerable. That their aptitude for their game is translated into every aspect of life, where athletic prowess also unravels into a steely immunity against the trials, tragedies, and outright bastardry of general life.

Matt Harriss, October 2024

The best teams of athletes, artists, surgeons, and chefs all move with confidence, but they do so because they have earnt it. They know themselves, their team, and the job that is expected of them.

Joseph Wiltshire, October 2024

By studying anatomy and the mechanics of human motion, artists like Leonardo da Vinci, Michelangelo, and Raphael developed techniques that brought a sense of life and energy to their paintings.

Arne Wysny, September 2024

LVMH’s patronage of the Paris 2024 Olympic and Paralympic Games emerged as a tour de force of cultural synergy. For the first time, a luxury brand actively contributed to the cultural resonance of the Games.

Arne Wysny, September 2024

Humans are no strangers to nostalgia, it is a feeling which is both lovely and crippling, pervasive and welcomed. Sport reflects life, and nostalgia is entwined in our understanding of the games we love.

Matt Harriss, September 2024

It’s been over two years since the BBC announced that in 2025, the TV channel CBBC will be discontinued.S port, however, lives on, creating a new monopoly over TV’s live audiences.

Joseph Wiltshire, August 2024

Endurance events don’t enjoy the best reputation. They’re like postage stamp collectors; a sense of gruelling yet mundane insanity hangs around them. I believe that long-distance events are mis-charactered.

Matt Harriss, August 2024

Amongst the brilliance of the Olympics and the pure joy of becoming swept up in the drama of sailing or the theatre of table tennis, there are a few events which inexplicably underwhelm. One of them is football.

Matt Harriss, July 2024

The burden of donning a national symbol at an Olympic Games is something that only athletes truly understand. It is this pressure that so often drives the transcendent narratives of Olympic Sport, but in Paris, some won’t get the privilege.

Greg Denholm, July 2024

Cuba made history as the first Caribbean nation to grace the FIFA World Cup stage in 1938. Despite being founding members of CONCACAF, ‘Los Leones del Carribe’ have yet to roar on the international footballing scene since.

Arne Wysny, April 2024