attention for endurance

endurance events don’t have a great reputation, but we believe they deserve more love

by Matt Harriss

19 August 2024

what’s wrong with endurance sports? Well…

…they’re like postage stamp collectors; a sense of gruelling yet mundane insanity hangs around them. Maybe, as a kudos-loving, Hoka-donning, Strava addict, I am biassed, but I believe that long-distance events are mis-charactered. They deserve more.

By most people, endurance events are ignored. Cricket, to some people, is a boring sport; snooker, to others, is worse; endurance events, however, aren’t deemed worthy of the debate. The idea that these events aren’t for spectators is so widely held that to make such a statement would be considered a waste of time. Even at the Olympics, an event where the most obscure sporting events are given their time in the sun, endurance events lack oomph. When the athletes hit the bell, a feint heartbeat of attention jolts the public from their slumber, a murmur of attention stirs to life for a dash to the line, only be discarded again before the arrival of 4th. Once every 4 years , these historic engaging sports garner true public attention for just sixty seconds.

I refute this apathy. In a world of eternal stimulation and waning attention spans, it is the simplicity of long-distance events which make them beautiful.

Endurance events can be understood through one word: relatability. Most sports rely on complex rules and abstract athletics – actions for which the average viewer can barely comprehend and rarely relate to. In contrast, endurance events demand three things: patience, strategy, and perseverance. They are an attritional battle with the self – bearing more semblance to our real-life experiences than any other sport.

To me, Alex Yee’s Triathlon win was the highlight of the games; a spectacle worth watching from start to finish. Athletes died on their feet that day; limp limbs and sudden vomit – athletes who had pushed beyond even their imagination. We’ve all experienced the sensations of those athletes – be it 50k, 5k, or 500m.

Next time, don’t overlook these events. Sit through it like the raw-dogging alpha you know you want to be.